Journalists are given screeners to see content in advance; this is in order to give honest reviews and social reactions to projects for their sites/channels just like we do at Chatter Box Film.
There’s a rule known as an embargo; where you cannot react on social platforms or publish a review until a certain date and time, that’s set by the studios.
John Campea, a known controversial YouTuber has broken the social media embargo yesterday on Wednesday night for the Star Wars Rogue One spin-off series ‘Andor’, leaving journalists to be outraged across Twitter.
This isn’t the first time that Campea went viral for media mishaps. In November 2021, the YouTuber leaked images of Tom Holland, Tobey Maguire and Andrew Garfield in their Spider-Man suits on set, and leaked many other photos such as the scene where Charlie Cox is sitting with Tom Holland, all for Spider-Man No Way Home.
Journalists reactions
In recent tweets, that are now deleted and second tweet preview here by Campea, journalists and other Twitter users react to Andor embargo being broken.
The social embargo for Andor lifts on Thursday 15 September at 9pm PST time. The review embargo is lifting on Tuesday 20 September at 9am PST. That’s very close to the day Disney Plus premiere of the Star Wars series, on September 21.
John Campea’s response
Here is John Campea’s video response about breaking embargo.
Surely the embargo rules should apply to any plus ones that would be brought along to see an advanced screener in the cinemas. The person who was actually invited would have needed to sign an NDA, that should cover the guests too. Maybe studios need to look into this legality. If the person that was given access to digital screeners of the series, then they are not allowed to watch that with someone else, as that goes against the Non-Disclosure Agreement.
As other smaller/lesser known pages get penalized for such actions when breaking an embargo, these consequences need to also be looked at for well known pages.
In other related news, we’ll be seeing Star Wars: Andor in IMAX, a day before the Disney Plus release date. Look out for our reactions on September 20 on Twitter/Facebook/Instagram & TikTok, and our review a day later on the review section of our site.